Web platform strategy and customer experience
Cannalysis is one of the cannabis industry's premier testing laboratories. They have been one of the first to implement sophisticated protocols, robotics and a full-access customer backend dashboard. They wanted to get their story out and stand above.
We were lucky enough to team up with one of our favorite partner agencies, Razpberrizoo. We focused on strategy and experience, while they produced and developed the site.
What we developed was a fresh website experience that showed, rather than told, their advanced capabilities. Since they were expanding to multiple laboratories across the country, we also made sure the site's logic, local regulations and user experience was automated to the customers' locations.
Plus, we tied it all into the Cannalysis backend dashboard for customers so they can review their account, testing results, and communicate with the lab team.